There are very many people that are keen to jump at the opportunity to make some money and lots of individuals have correctly read the moneymaking opportunities that electronic cigarettes offer to entrepreneurs.
As a result, there are very many who have entered the e-cig industry from the moneymaking angle in addition to those who sincerely believe in the lifesaving potential of the devices. When you look at the two categories, it becomes very clear that an e-cig convert will be more valuable than the one that has smelt money and come in to make a kill
The following are some crucial reasons as to why only those who have some experience with e-cigs or are at least very knowledgeable about them should be the ones entrusted with the job of running vape shops.
Steering Clear Of Cessation Claims.
No manufacturer of e-cigs has even remotely suggested that e-cigs are a smoking cessation device. Despite this, users have made claims in that direction even if it is wrong to do so.
If a vape shop is in the hands of someone that is not knowledgeable, that individual, in his or her zeal to make more money, will make cessation claims and that could not only disappoint those that buy the product for that effect but it could also draw the wrath of regulators. None of these outcomes can be good for the industry in general.
Giving Proper Product Information.
It is very simple for someone that has little experience to tell a naive buyer that getting a $70 starter kit will be all they spend in two years or thereabouts. That lack of experience will make the person forget that e-liquid has to be bought regularly and that parts wear out and have to be replaced periodically.
When the newbie buys a kit under the false impression that that is all they will need to fork out for a long time, they will feel cheated when reality sets in. Even the massive savings that vaping has in comparison to smoking analogs will be lost in the eyes of such a person who will look at the e-cig industry as another scheme geared at duping customers about its products.
As the scenario above shows, the vape shop will not be in business for long when several clients feel cheated by what they see as intentional misinformation. It will also affect the goodwill that is enjoyed by members of the vaping community and their suppliers.
It is unwise for inexperienced people to run vape shops. They will not be able to serve customers in the personal way that they need to be served (such as mixing an e-liquid for them) and they will do damage to the industry as was the case in the US when a young son of the owner of a vape shop was interviewed by a news crew and his inexperience led to some blunders in the information he gave to a national TV network. Always put only knowledgeable people in your vape shop. It is good for your business, and for all concerned.